By Karen V. De Asis, Business Features Section, Philippine Daily Inquirer, July 24, 2009 Many believe that when one does
Category: Articles
Great branding debate. Investing in reputation leads to long-term growth
Published in Philippine Daily Inquirer, Business Features Section, June 11, 2009 SUCCESSFUL BUSINESSES WORLDWIDE has come to realize the importance
Winning the war for markets. Strong names break through trade barriers
ublished in Philippine Daily Inquirer, Business Features Section, May 15, 2009 As the world economy is likely to contract and
Firms seek ways to live long and prosper
Family-owned companies recognize that brands can be handed down from generation to generation by Karen V. De Asis Published in Philippine
Go Forth and Build Brands. Recession not a reason to shelve marketing plans
Published in Philippine Daily Inquirer, Business Features Section, February 27, 2009 As recession deepens in advanced economies, and various economic
Location, location, no longer enough
Published in Philippine Daily Inquirer, Business Features Section, February 13, 2009 The global retail industry forecast is not exactly rosy
Fearless marketing forecast for 2009
Asia may become a top destination for global brands Published January 9, 2009, Philippine Daily Inquirer So far, the Philippine
Strengthen brands amid weak economy
Published in the Philippine Daily Inquirer, Business Features, December 19, 2008 Does your brand have what it takes to face
Marketing landscape in gloomy times
Published in Philippine Daily Inquirer, November 21, 2008 A GLOOMY ECONOMIC scenario, consumer lifestyles are expected to change. Businesses are
Political marketing lessons from Obama’s successful election
Published in the Philippine Daily Inquirer, November 14, 2008 LOCAL CANDIDATES AND THEIR IMAGE MAKERS have a thing or two